BRAND PARTNERSHIP & CUSTOM GIFT OFFERING
Airstream Brands and True Myth wines both exemplify the same sentiment of living less ordinary. They value quality, adventure, nature and purposeful, authentic experiences. This partnership is a match made in heaven for the dreamers and wine drinkers to come together and celebrate the lifestyle that inspires them. With this partnership, we brought the shared positioning to life with custom photography featuring a spectacular Airstream adventure in the vineyard. Additionally, we created a special gift offering combining the wine with Airstream Brands wine merchandise. Airstream’s tagline “Live Riveted” led the messaging in all the shared advertising supporting the collaboration. This is a quintessential example of leading with lifestyle with two brands that make it matter.
+ Partnership Management
+ Product Development Collaboration
+ Visual Asset Development & Art Direction
"Jennifer is a creative force! She envisioned an amazing brand collaboration between my former company (Airstream Brands) and True Myth Wines that resulted in the successful development of a beautifully packaged, specialty holiday offering. Her leadership skills and vision created the foundation for what I think is the best photoshoot Airstream ever executed. The campaign execution was timeless and perfect and she was a pleasure to work with."
- Lisa Kolb, Founder and Chief Marketing Officer, Airstream Brands