BRAND DEVELOPMENT & MARKETING STRATEGY
Laughing Monk Brewing believes that at the center of every community is a glass to be held high! They are a small batch craft brewery in the Bayview neighborhood of San Francisco that blends traditions from California and Belgium with a mix of local, seasonal ingredients. Besides making great beer with an eye toward innovation, their mission is to bring neighbors and guests together over delicious beers, shared stories and a zest for life. They are often thought of as the hearth of the Bayview community. In every aspect of the brand presentation, brewery setting and calendar full of inclusive, fun events, they raise a glass with their customers in the spirit of laughter, libation and adventure. Their spirit is inviting and infectious, all the way through to the sentiment they send their customers off with, “Laugh on!”
+ Brand Development
+ Marketing Strategy
+ Social Media Strategy
+ PR Collaboration
"Jennifer ignited insightful discussions with us about our business and was able to distill it all down to its essential qualities. From there, she developed a plan of action to engage our audience and trained our staff to carry out that plan. Because of that, our messaging is clear and consistent and engaging."
- Andrew Casteel, Owner + Founder, Laughing Monk Brewing