BRAND DEVELOPMENT + MARKETING STRATEGY
Tangent wines are truly a departure from the ordinary. They are refreshing, easy-drinking, yet complex, white wines from California’s Edna Valley and the legendary Paragon Vineyard. The Tangent brand is rooted in its unique exploration of cool climate alternative white wines and gets more vibrant every day as the brilliant visual presentation is continually enhanced and the portfolio expands to include more dynamic varietals and formats. With this positioning, we created an open invitation for consumers to come along with Tangent and explore the endless possibilities that lie ahead in innovation, exploration and taste. Tangent is a tour de force of alternative, bright wines with a personality to match.
+ Brand Development
+ Marketing Strategy
+ Social Media Strategy & Management
+ PR Management
+ Retail Marketing
+ Visual Asset Development & Art Direction
"Jennifer Kimpe is an incredible marketer, an extremely thoughtful business woman, and a dream colleague to work with. She is knowledgeable and skilled in many aspects of marketing and brand building, but her approach is really what sets her apart. She has incredible tact and respect in communicating her opinions and recommendations. I can always trust that she is being completely honest, with no agenda other than to create the very best work."
- Andrea Fullmer, Marketing Manager, Niven Family Wine Estates