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BRAND DEVELOPMENT + MARKETING STRATEGY

Tangent Wine

Tangent wines are truly a departure from the ordinary.  They are refreshing, easy-drinking, yet complex, white wines from California’s Edna Valley and the legendary Paragon Vineyard.   The Tangent brand is rooted in its unique exploration of cool climate alternative white wines and gets more vibrant every day as the brilliant visual presentation is continually enhanced and the portfolio expands to include more dynamic varietals and formats.  With this positioning, we created an open invitation for consumers to come along with Tangent and explore the endless possibilities that lie ahead in innovation, exploration and taste.  Tangent is a tour de force of alternative, bright wines with a personality to match.

Services:

+ Brand Development
+ Marketing Strategy
+ Social Media Strategy & Management
+ PR Management
+ Partnerships
+ Retail Marketing
+ Visual Asset Development & Art Direction