BRAND DEVELOPMENT + MARKETING STRATEGY
True Myth hails from San Luis Obispo county in California’s majestic Central Coast and is a bona fide homage to Mother Nature. Awestruck by the magic of her omnipresent influence along the coast and on the vineyards in Paso Robles and Edna Valley, True Myth honors her by creating wines of quality and flavor that mirror her splendor. True Myth delivers an authentic and engaging experience: one of depth, wonder, and a little bit of magic. This essence is delivered holistically from taste to label to breathtaking photography and engaging collaborations. What started out as a disjointed presentation, evolved in to a completely cohesive and engaging brand portfolio that is beautifully expressed.
+ Brand Development
+ Marketing Strategy
+ Social Media Strategy & Management
+ PR Management
+ Retail Marketing
+ Visual Asset Development & Art Direction
"Jennifer has brought us insight and solutions on everything ranging from brand positioning, packaging, social media, sales strategies and so much more. I have always appreciated her ability to positively listen and give feedback based on her experience and array of expertise. She’s been a great help to my family in assisting us with taking Niven Family Wine Estates to the next level."
- John Niven, VP Sales + Marketing, Niven Family Wine Estates